Comparison of most intelligent features vs. price
In July 2025, we evaluated three search and recommendation solutions tailored for small and medium-sized eCommerce stores in the Nordics. Here’s what we discovered.
AI Search
Comparison of most features
Clerk
Hello Retail
M:AI Search
Clerk
Clerk
Hello Retail
Hello Retail
M:AI Search
M:AI Search
PREMIUM
Clerk
Hello Retail
M:AI Search
PREMIUM
SEARCH ENGINE
SEARCH ENGINE
Clerk
Hello Retail
M:AI Search
Searches for variants
✔
Searches for variants
Clerk
Hello Retail
M:AI Search
✔
Metafields as product filters (Shopify)
✔
Metafields as product filters (Shopify)
Clerk
Hello Retail
M:AI Search
✔
Display the product description
✔
Display the product description
Clerk
Hello Retail
M:AI Search
✔
Display products in a gallery or a list
✔
Display products in a gallery or a list
Clerk
Hello Retail
M:AI Search
✔
Display product stock quantity
✔
Display product stock quantity
Clerk
Hello Retail
M:AI Search
✔
Display product stock statuses
✔
✔
Display product stock statuses
Clerk
Hello Retail
✔
M:AI Search
✔
Fullscreen search
Sometimes
✔
✔
Fullscreen search
Clerk
Sometimes
Hello Retail
✔
M:AI Search
✔
Newest arrivals or popular products
✔
✔
✔
Newest arrivals or popular products
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Searches for products, brands and categories
✔
✔
✔
Searches for products, brands and categories
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Searches for a portion of a word
✔
✔
✔
Searches for a portion of a word
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Images displayed per product
Up to 2
Up to 2
10+ (all)
Images displayed per product
Clerk
Up to 2
Hello Retail
Up to 2
M:AI Search
10+ (all)
ADVANCED FEATURES
ADVANCED FEATURES
Clerk
Hello Retail
M:AI Search
Display product variants as colored dots
✔
Display product variants as colored dots
Clerk
Hello Retail
M:AI Search
✔
Display product variants as thumbnail images
✔
Display product variants as thumbnail images
Clerk
Hello Retail
M:AI Search
✔
AI: Autocomplete predictions on full keywords
✔
AI: Autocomplete predictions on full keywords
Clerk
Hello Retail
M:AI Search
✔
AI: Understands plural keywords (stemming)
✔
AI: Understands plural keywords (stemming)
Clerk
Hello Retail
M:AI Search
✔
AI: Several search suggestions
✔
✔
AI: Several search suggestions
Clerk
✔
Hello Retail
M:AI Search
✔
Keywords are highlighted in color
✔
✔
Keywords are highlighted in color
Clerk
✔
Hello Retail
M:AI Search
✔
AI: Boost specific products, brands, collections
✔
✔
AI: Boost specific products, brands, collections
Clerk
Hello Retail
✔
M:AI Search
✔
AI: Typo tolerant
✔
✔
✔
AI: Typo tolerant
Clerk
✔
Hello Retail
✔
M:AI Search
✔
AI: Synonym keywords (manual + AI)
✔
✔
✔
AI: Synonym keywords (manual + AI)
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Real-time product updates
✔
Every 24 hours
✔
Real-time product updates
Clerk
✔
Hello Retail
Every 24 hours
M:AI Search
✔
Supports Shopify and WooCommerce platforms
✔
✔
✔
Supports Shopify and WooCommerce platforms
Clerk
✔
Hello Retail
✔
M:AI Search
✔
PRICES & VOLUME
PRICES & VOLUME
Clerk
Hello Retail
M:AI Search
Markets included (languages / currencies)
1
1
10
Markets included (languages / currencies)
Clerk
1
Hello Retail
1
M:AI Search
10
Included volume, up to
100,000 searches/mo
70,000 visitors/mo
100,000 searches/mo
Included volume, up to
Clerk
100,000 searches/mo
Hello Retail
70,000 visitors/mo
M:AI Search
100,000 searches/mo
Startup fee
$0
$0
$0
Startup fee
Clerk
$0
Hello Retail
$0
M:AI Search
$0
Subscription price
$579 / mo
$630 / mo
$399 / mo
Subscription price
Clerk
$579 / mo
Hello Retail
$630 / mo
M:AI Search
$399 / mo
AI Recommendations
Comparison of most features
Clerk
Hello Retail
M:AI Rec.
Clerk
Clerk
Hello Retail
Hello Retail
M:AI Rec.
M:AI Rec.
PREMIUM
Clerk
Hello Retail
M:AI Rec.
PREMIUM
RECOMMENDATION ENGINE
RECOMMENDATION ENGINE
Clerk
Hello Retail
M:AI Rec.
You've recently looked at
✔
You've recently looked at
Clerk
Hello Retail
M:AI Rec.
✔
Display product stock statuses
✔
Display product stock statuses
Clerk
Hello Retail
M:AI Rec.
✔
Display product stock quantity
✔
Display product stock quantity
Clerk
Hello Retail
M:AI Rec.
✔
Select specific brands or collections
✔
✔
Select specific brands or collections
Clerk
Hello Retail
✔
M:AI Rec.
✔
Suggest same brand or collection
✔
✔
✔
Suggest same brand or collection
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
AI: Popular right now
✔
✔
✔
AI: Popular right now
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
AI: Recommended for you
✔
✔
✔
AI: Recommended for you
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
AI: Similar products, or related products
✔
✔
✔
AI: Similar products, or related products
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
Start page, Collection page and Product page recommendations
✔
✔
✔
Start page, Collection page and Product page recommendations
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
Newest product arrivals
✔
✔
✔
Newest product arrivals
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
Others recently looked at, or bought
✔
✔
✔
Others recently looked at, or bought
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
Images displayed per product
Up to 2
Up to 2
10+ (all)
Images displayed per product
Clerk
Up to 2
Hello Retail
Up to 2
M:AI Rec.
10+ (all)
ADVANCED FEATURES
ADVANCED FEATURES
Clerk
Hello Retail
M:AI Rec.
Display product variants as colored dots
✔
Display product variants as colored dots
Clerk
Hello Retail
M:AI Rec.
✔
Display product variants as thumbnail images
✔
Display product variants as thumbnail images
Clerk
Hello Retail
M:AI Rec.
✔
AI: Cart page with FREE shipping recommendations
✔
✔
AI: Cart page with FREE shipping recommendations
Clerk
Hello Retail
✔
M:AI Rec.
✔
AI: Trending products
✔
✔
AI: Trending products
Clerk
Hello Retail
✔
M:AI Rec.
✔
AI: Boost specific products, brands, collections
✔
✔
AI: Boost specific products, brands, collections
Clerk
Hello Retail
✔
M:AI Rec.
✔
Product filters based on pricing range
✔
✔
Product filters based on pricing range
Clerk
Hello Retail
✔
M:AI Rec.
✔
Real-time product updates
✔
Every 24 hours
✔
Real-time product updates
Clerk
✔
Hello Retail
Every 24 hours
M:AI Rec.
✔
Supports Shopify and WooCommerce platforms
✔
✔
✔
Supports Shopify and WooCommerce platforms
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
PRICES & VOLUME
PRICES & VOLUME
Clerk
Hello Retail
M:AI Rec.
Markets included (languages / currencies)
1
1
10
Markets included (languages / currencies)
Clerk
1
Hello Retail
1
M:AI Rec.
10
Included volume, up to
750,000 rec./mo
200,000 visitors/mo
600,000 rec,/mo
Included volume, up to
Clerk
750,000 rec./mo
Hello Retail
200,000 visitors/mo
M:AI Rec.
600,000 rec,/mo
Startup fee
$0
$0
$0
Startup fee
Clerk
$0
Hello Retail
$0
M:AI Rec.
$0
Subscription price
$579 / mo
$1150 / mo
$399 / mo
Subscription price
Clerk
$579 / mo
Hello Retail
$1150 / mo
M:AI Rec.
$399 / mo