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Comparison of most intelligent features vs. price

We've evaluated three search and recommendation solutions tailored for small and medium-sized eCommerce stores in the Nordics. Here’s what we discovered.

AI Search

Comparison of most features


    • Clerk.io

    • Hello Retail

    • M:AI Search



    • Clerk.io

    • Clerk.io

    • Hello Retail

    • Hello Retail

    • M:AI Search

    • M:AI Search




    • PREMIUM



    • Clerk.io


    • Hello Retail


    • M:AI Search

    • PREMIUM

    • SEARCH ENGINE





    • SEARCH ENGINE

    • Clerk.io


    • Hello Retail


    • M:AI Search


    • Mobile-first focus, same shopping experience on mobile (78% of your visitors!)Display ALL images + make all variants selectable on mobile



    • ✔


    • Mobile-first focus, same shopping experience on mobile (78% of your visitors!)Display ALL images + make all variants selectable on mobile

    • Clerk.io


    • Hello Retail


    • M:AI Search

    • ✔

    • Inspirational searchWhen search is clicked, instantly show product suggestions


    • ✔

    • ✔


    • Inspirational searchWhen search is clicked, instantly show product suggestions

    • Clerk.io


    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • Show product descriptionsGive visitors ALL information, avoid unnecessary clicks



    • ✔


    • Show product descriptionsGive visitors ALL information, avoid unnecessary clicks

    • Clerk.io


    • Hello Retail


    • M:AI Search

    • ✔

    • Run a campaign / specific collection of products
      Perfect during a big sale or black week!



    • ✔


    • Run a campaign / specific collection of products
      Perfect during a big sale or black week!

    • Clerk.io


    • Hello Retail


    • M:AI Search

    • ✔

    • Searches for variants



    • ✔


    • Searches for variants

    • Clerk.io


    • Hello Retail


    • M:AI Search

    • ✔

    • Metafields / attributes / tags as product filters


    • Only attributes / tags

    • ✔


    • Metafields / attributes / tags as product filters

    • Clerk.io


    • Hello Retail

    • Only attributes / tags

    • M:AI Search

    • ✔

    • Display products in a gallery or a list



    • ✔


    • Display products in a gallery or a list

    • Clerk.io


    • Hello Retail


    • M:AI Search

    • ✔

    • Display product stock quantity



    • ✔


    • Display product stock quantity

    • Clerk.io


    • Hello Retail


    • M:AI Search

    • ✔

    • Display product stock statuses


    • ✔

    • ✔


    • Display product stock statuses

    • Clerk.io


    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • Fullscreen search

    • Sometimes

    • ✔

    • ✔


    • Fullscreen search

    • Clerk.io

    • Sometimes

    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • Newest arrivals or popular products

    • ✔

    • ✔

    • ✔


    • Newest arrivals or popular products

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • Searches for products, brands and categories

    • ✔

    • ✔

    • ✔


    • Searches for products, brands and categories

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • Searches for a portion of a word

    • ✔

    • ✔

    • ✔


    • Searches for a portion of a word

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • Images displayed per product

    • Up to 2(only 1 on mobile)

    • Up to 2(only 1 on mobile)

    • 10+ (all)(also on mobile)


    • Images displayed per product

    • Clerk.io

    • Up to 2(only 1 on mobile)

    • Hello Retail

    • Up to 2(only 1 on mobile)

    • M:AI Search

    • 10+ (all)(also on mobile)

    • DESIGN





    • DESIGN

    • Clerk.io


    • Hello Retail


    • M:AI Search


    • Tailor-made, mobile-first design

    • Tailor-made(not mobile-first)

    • Tailor-made(not mobile-first)

    • ✔


    • Tailor-made, mobile-first design

    • Clerk.io

    • Tailor-made(not mobile-first)

    • Hello Retail

    • Tailor-made(not mobile-first)

    • M:AI Search

    • ✔

    • Adaptable design (easy access to)



    • Colors + CSS


    • Adaptable design (easy access to)

    • Clerk.io


    • Hello Retail


    • M:AI Search

    • Colors + CSS

    • ADVANCED FEATURES





    • ADVANCED FEATURES

    • Clerk.io


    • Hello Retail


    • M:AI Search


    • AI: Autocomplete predictions on full keywords



    • ✔


    • AI: Autocomplete predictions on full keywords

    • Clerk.io


    • Hello Retail


    • M:AI Search

    • ✔

    • AI: Understands plural keywords (stemming)



    • ✔


    • AI: Understands plural keywords (stemming)

    • Clerk.io


    • Hello Retail


    • M:AI Search

    • ✔

    • Display product variants as colored dots



    • ✔


    • Display product variants as colored dots

    • Clerk.io


    • Hello Retail


    • M:AI Search

    • ✔

    • Display product variants as thumbnail images



    • ✔


    • Display product variants as thumbnail images

    • Clerk.io


    • Hello Retail


    • M:AI Search

    • ✔

    • AI: Several search suggestions

    • ✔


    • ✔


    • AI: Several search suggestions

    • Clerk.io

    • ✔

    • Hello Retail


    • M:AI Search

    • ✔

    • Keywords are highlighted in color

    • ✔


    • ✔


    • Keywords are highlighted in color

    • Clerk.io

    • ✔

    • Hello Retail


    • M:AI Search

    • ✔

    • Clerk.io


    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • AI: Boost specific products, brands, collections


    • ✔

    • ✔


    • AI: Boost specific products, brands, collections

    • Clerk.io


    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • AI: Typo tolerant

    • ✔

    • ✔

    • ✔


    • AI: Typo tolerant

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • AI: Synonym keywords (manual + AI)

    • ✔

    • ✔

    • ✔


    • AI: Synonym keywords (manual + AI)

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • Real-time product updates

    • ✔

    • Every 24 hours

    • ✔


    • Real-time product updates

    • Clerk.io

    • ✔

    • Hello Retail

    • Every 24 hours

    • M:AI Search

    • ✔

    • For Shopify and WooCommerce platforms

    • ✔

    • ✔

    • ✔


    • For Shopify and WooCommerce platforms

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • SUPPORT





    • SUPPORT

    • Clerk.io


    • Hello Retail


    • M:AI Search


    • Onboarding, 1 hour with our support


    • ?

    • ✔


    • Onboarding, 1 hour with our support

    • Clerk.io


    • Hello Retail

    • ?

    • M:AI Search

    • ✔

    • Brand manager review, every year


    • ✔

    • ✔


    • Brand manager review, every year

    • Clerk.io


    • Hello Retail

    • ✔

    • M:AI Search

    • ✔

    • Support level

    • English

    • Danish + English

    • Swedish + English


    • Support level

    • Clerk.io

    • English

    • Hello Retail

    • Danish + English

    • M:AI Search

    • Swedish + English

    • PRICING





    • PRICING

    • Clerk.io


    • Hello Retail


    • M:AI Search


    • Markets included (languages / currencies)

    • 1

    • 1

    • 10


    • Markets included (languages / currencies)

    • Clerk.io

    • 1

    • Hello Retail

    • 1

    • M:AI Search

    • 10

    • Included volume, up toBuy more if needed

    • 100,000 searches/mo

    • 70,000 visitors/mo

    • 100,000 searches/mo


    • Included volume, up toBuy more if needed

    • Clerk.io

    • 100,000 searches/mo

    • Hello Retail

    • 70,000 visitors/mo

    • M:AI Search

    • 100,000 searches/mo

    • Binding period

    • 1-12 months

    • 12 months

    • 6 months


    • Binding period

    • Clerk.io

    • 1-12 months

    • Hello Retail

    • 12 months

    • M:AI Search

    • 6 months

    • Auto-upgraded to higher tier based on usage

    • Yes

    • No (discussion)

    • No (discussion)


    • Auto-upgraded to higher tier based on usage

    • Clerk.io

    • Yes

    • Hello Retail

    • No (discussion)

    • M:AI Search

    • No (discussion)

    • Startup fee

    • $0

    • $0

    • $0


    • Startup fee

    • Clerk.io

    • $0

    • Hello Retail

    • $0

    • M:AI Search

    • $0

    • Subscription price

    • $579 / mo

    • $630 / mo

    • $399 / mo


    • Subscription price

    • Clerk.io

    • $579 / mo

    • Hello Retail

    • $630 / mo

    • M:AI Search

    • $399 / mo

Book demo of M:AI

This comparison examines two distinct e-commerce sites from each company. There may be features we overlooked, and both features and pricing may have changed since this comparison was conducted 2025-07.

AI Recommendations

Comparison of most features


    • Clerk.io

    • Hello Retail

    • M:AI Rec.



    • Clerk.io

    • Clerk.io

    • Hello Retail

    • Hello Retail

    • M:AI Rec.

    • M:AI Rec.




    • PREMIUM



    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • PREMIUM

    • RECOMMENDATION ENGINE





    • RECOMMENDATION ENGINE

    • Clerk.io


    • Hello Retail


    • M:AI Rec.


    • Mobile-first focus, same shopping experience on mobile (78% of your visitors!)
      Display ALL images + make all variants selectable on mobile



    • ✔


    • Mobile-first focus, same shopping experience on mobile (78% of your visitors!)
      Display ALL images + make all variants selectable on mobile

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • ✔

    • Run a campaign / specific collection of products
      Perfect during a big sale or black week!



    • ✔


    • Run a campaign / specific collection of products
      Perfect during a big sale or black week!

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • ✔

    • You've recently looked at



    • ✔


    • You've recently looked at

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • ✔

    • Display product stock statuses



    • ✔


    • Display product stock statuses

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • ✔

    • Display product stock quantity



    • ✔


    • Display product stock quantity

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • ✔

    • Select specific brands or collections


    • ✔

    • ✔


    • Select specific brands or collections

    • Clerk.io


    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • Suggest same brand or collection

    • ✔

    • ✔

    • ✔


    • Suggest same brand or collection

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • AI: Popular right now

    • ✔

    • ✔

    • ✔


    • AI: Popular right now

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • AI: Recommended for you (personalized)

    • ✔

    • ✔

    • ✔


    • AI: Recommended for you (personalized)

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • AI: Similar products, or related products

    • ✔

    • ✔

    • ✔


    • AI: Similar products, or related products

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • Start page, Collection page and Product page recommendations

    • ✔

    • ✔

    • ✔


    • Start page, Collection page and Product page recommendations

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • Newest product arrivals

    • ✔

    • ✔

    • ✔


    • Newest product arrivals

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • Others recently looked at, or bought

    • ✔

    • ✔

    • ✔


    • Others recently looked at, or bought

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • Images displayed per product

    • Up to 2(only 1 on mobile)

    • Up to 2(only 1 on mobile)

    • 10+ (all)(also on mobile)


    • Images displayed per product

    • Clerk.io

    • Up to 2(only 1 on mobile)

    • Hello Retail

    • Up to 2(only 1 on mobile)

    • M:AI Rec.

    • 10+ (all)(also on mobile)

    • DESIGN





    • DESIGN

    • Clerk.io


    • Hello Retail


    • M:AI Rec.


    • Tailor-made, mobile-first design

    • Tailor-made(not mobile-first)

    • Tailor-made(not mobile-first)

    • ✔


    • Tailor-made, mobile-first design

    • Clerk.io

    • Tailor-made(not mobile-first)

    • Hello Retail

    • Tailor-made(not mobile-first)

    • M:AI Rec.

    • ✔

    • Adaptable design (easy access to)



    • Colors + CSS


    • Adaptable design (easy access to)

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • Colors + CSS

    • ADVANCED FEATURES





    • ADVANCED FEATURES

    • Clerk.io


    • Hello Retail


    • M:AI Rec.


    • AI: Display trending products



    • ✔


    • AI: Display trending products

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • ✔

    • AI: Randomize recommendations



    • ✔


    • AI: Randomize recommendations

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • ✔

    • Variants - as colored dots



    • ✔


    • Variants - as colored dots

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • ✔

    • Variants - as thumbnail images



    • ✔


    • Variants - as thumbnail images

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • ✔

    • Product recommendations based on pricing range



    • ✔


    • Product recommendations based on pricing range

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • ✔

    • AI: Cart page recommendations (with free shipping)


    • ✔

    • ✔


    • AI: Cart page recommendations (with free shipping)

    • Clerk.io


    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • AI: Boost specific products, brands, collections


    • ✔

    • ✔


    • AI: Boost specific products, brands, collections

    • Clerk.io


    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • Real-time product updates

    • ✔

    • Every 24 hours

    • ✔


    • Real-time product updates

    • Clerk.io

    • ✔

    • Hello Retail

    • Every 24 hours

    • M:AI Rec.

    • ✔

    • Supports Shopify and WooCommerce platforms

    • ✔

    • ✔

    • ✔


    • Supports Shopify and WooCommerce platforms

    • Clerk.io

    • ✔

    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • SUPPORT





    • SUPPORT

    • Clerk.io


    • Hello Retail


    • M:AI Rec.


    • Onboarding, 1 hour with our support



    • ✔


    • Onboarding, 1 hour with our support

    • Clerk.io


    • Hello Retail


    • M:AI Rec.

    • ✔

    • Brand manager review, every year


    • ✔

    • ✔


    • Brand manager review, every year

    • Clerk.io


    • Hello Retail

    • ✔

    • M:AI Rec.

    • ✔

    • Support level

    • English

    • Danish + English

    • Swedish + English


    • Support level

    • Clerk.io

    • English

    • Hello Retail

    • Danish + English

    • M:AI Rec.

    • Swedish + English

    • PRICES & VOLUME





    • PRICES & VOLUME

    • Clerk.io


    • Hello Retail


    • M:AI Rec.


    • Markets included (languages / currencies)

    • 1

    • 1

    • 10


    • Markets included (languages / currencies)

    • Clerk.io

    • 1

    • Hello Retail

    • 1

    • M:AI Rec.

    • 10

    • Included volume, up to

    • 750,000 rec./mo

    • 200,000 visitors/mo

    • 600,000 rec,/mo


    • Included volume, up to

    • Clerk.io

    • 750,000 rec./mo

    • Hello Retail

    • 200,000 visitors/mo

    • M:AI Rec.

    • 600,000 rec,/mo

    • Binding period

    • 1-12 months

    • 12 months

    • 6 months


    • Binding period

    • Clerk.io

    • 1-12 months

    • Hello Retail

    • 12 months

    • M:AI Rec.

    • 6 months

    • Auto-upgraded to higher tier based on usage

    • Yes

    • No (discussion)

    • No (discussion)


    • Auto-upgraded to higher tier based on usage

    • Clerk.io

    • Yes

    • Hello Retail

    • No (discussion)

    • M:AI Rec.

    • No (discussion)

    • Startup fee

    • $0

    • $0

    • $0


    • Startup fee

    • Clerk.io

    • $0

    • Hello Retail

    • $0

    • M:AI Rec.

    • $0

    • Subscription price

    • $579 / mo

    • $1150 / mo

    • $399 / mo


    • Subscription price

    • Clerk.io

    • $579 / mo

    • Hello Retail

    • $1150 / mo

    • M:AI Rec.

    • $399 / mo

Book demo of M:AI

This comparison examines two distinct e-commerce sites from each company. There may be features we overlooked, and both features and pricing may have changed since this comparison was conducted 2025-07.

Here’s a glimpse of M:AI Search

Filter experience on iPad
Filter experience on iPad
Same search experience on mobile
Same search experience on iPad
Search experience on iPad

Schedule a demo to begin

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Boost your eCommerce store with AI search and AI recommendations.

PRODUCT

GET STARTED

PLATFORMS

COMPANY

Made with ❤️ in Sweden. © Mesh Nordic AI Limited.

Boost your eCommerce store with AI search and AI recommendations.

PRODUCT

GET STARTED

PLATFORMS

COMPANY

Made with ❤️ in Sweden. © Mesh Nordic AI Limited.