Comparison of AI Search for e-commerce stores
In July 2025, we compared three AI search solutions for small and medium-sized e-commerce stores in the Nordics.Here’s what we discovered.
Clerk
Hello Retail
M:AI Search
Clerk
Clerk
Hello Retail
Hello Retail
M:AI Search
M:AI Search
SEARCH ENGINE
SEARCH ENGINE
Clerk
Hello Retail
M:AI Search
Fullscreen search
✔
✔
Fullscreen search
Clerk
Hello Retail
✔
M:AI Search
✔
Newest arrivals or popular products
✔
✔
✔
Newest arrivals or popular products
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Searches for products, brands and categories
✔
✔
✔
Searches for products, brands and categories
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Searches for variants
✔
Searches for variants
Clerk
Hello Retail
M:AI Search
✔
Searches for a portion of a word
✔
✔
Searches for a portion of a word
Clerk
Hello Retail
✔
M:AI Search
✔
Displays (part of) the product description
✔
Displays (part of) the product description
Clerk
Hello Retail
M:AI Search
✔
Displays products in a gallery or in a list
✔
Displays products in a gallery or in a list
Clerk
Hello Retail
M:AI Search
✔
Displays product stock status
✔
✔
Displays product stock status
Clerk
Hello Retail
✔
M:AI Search
✔
Displays product stock quantity
✔
Displays product stock quantity
Clerk
Hello Retail
M:AI Search
✔
Displays product metafields as filters (Shopify)
✔
Displays product metafields as filters (Shopify)
Clerk
Hello Retail
M:AI Search
✔
Number of images displayed per product
Up to 2
Up to 2
10+ (all)
Number of images displayed per product
Clerk
Up to 2
Hello Retail
Up to 2
M:AI Search
10+ (all)
ADVANCED FEATURES
ADVANCED FEATURES
Clerk
Hello Retail
M:AI Search
Keywords are highlighted when searching
✔
✔
Keywords are highlighted when searching
Clerk
✔
Hello Retail
M:AI Search
✔
AI: Displays several search suggestions
✔
✔
AI: Displays several search suggestions
Clerk
✔
Hello Retail
M:AI Search
✔
AI: Autocomplete predictions on full keywords
✔
AI: Autocomplete predictions on full keywords
Clerk
Hello Retail
M:AI Search
✔
AI: Understands plural keywords (stemming)
✔
AI: Understands plural keywords (stemming)
Clerk
Hello Retail
M:AI Search
✔
AI: Typo tolerant
✔
✔
✔
AI: Typo tolerant
Clerk
✔
Hello Retail
✔
M:AI Search
✔
AI: Supports synonym keywords (manual + AI)
✔
✔
✔
AI: Supports synonym keywords (manual + AI)
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Real-time updates, products are always up-to-date
✔
Every 24 hours
✔
Real-time updates, products are always up-to-date
Clerk
✔
Hello Retail
Every 24 hours
M:AI Search
✔
Supports Shopify and WooCommerce platforms
✔
✔
✔
Supports Shopify and WooCommerce platforms
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Displays product variants as colored dots
✔
Displays product variants as colored dots
Clerk
Hello Retail
M:AI Search
✔
Displays product variants as thumbnail images
✔
Displays product variants as thumbnail images
Clerk
Hello Retail
M:AI Search
✔
PRICES & VOLUME
PRICES & VOLUME
Clerk
Hello Retail
M:AI Search
Number of markets (languages/currencies) included
1
1
10
Number of markets (languages/currencies) included
Clerk
1
Hello Retail
1
M:AI Search
10
Included volume, up to
100.000 searches/month
70.000 visitors/month
100.000 searches/month
Included volume, up to
Clerk
100.000 searches/month
Hello Retail
70.000 visitors/month
M:AI Search
100.000 searches/month
Startup fee
$0
$0
$0
Startup fee
Clerk
$0
Hello Retail
$0
M:AI Search
$0
Subscription price
$579 / mo
$635 / mo
$399 / mo
Subscription price
Clerk
$579 / mo
Hello Retail
$635 / mo
M:AI Search
$399 / mo