Comparison of AI Search for e-commerce stores

In July 2025, we compared three AI search solutions for small and medium-sized e-commerce stores in the Nordics.Here’s what we discovered.


    • Clerk

    • Hello Retail

    • M:AI Search



    • Clerk

    • Clerk

    • Hello Retail

    • Hello Retail

    • M:AI Search

    • M:AI Search

    • SEARCH ENGINE





    • SEARCH ENGINE

    • Clerk


    • Hello Retail


    • M:AI Search


    • Fullscreen search



    • Fullscreen search

    • Clerk


    • Hello Retail

    • M:AI Search

    • Newest arrivals or popular products


    • Newest arrivals or popular products

    • Clerk

    • Hello Retail

    • M:AI Search

    • Searches for products, brands and categories


    • Searches for products, brands and categories

    • Clerk

    • Hello Retail

    • M:AI Search

    • Searches for variants




    • Searches for variants

    • Clerk


    • Hello Retail


    • M:AI Search

    • Searches for a portion of a word



    • Searches for a portion of a word

    • Clerk


    • Hello Retail

    • M:AI Search

    • Displays (part of) the product description




    • Displays (part of) the product description

    • Clerk


    • Hello Retail


    • M:AI Search

    • Displays products in a gallery or in a list




    • Displays products in a gallery or in a list

    • Clerk


    • Hello Retail


    • M:AI Search

    • Displays product stock status



    • Displays product stock status

    • Clerk


    • Hello Retail

    • M:AI Search

    • Displays product stock quantity




    • Displays product stock quantity

    • Clerk


    • Hello Retail


    • M:AI Search

    • Displays product metafields as filters (Shopify)




    • Displays product metafields as filters (Shopify)

    • Clerk


    • Hello Retail


    • M:AI Search

    • Number of images displayed per product

    • Up to 2

    • Up to 2

    • 10+ (all)


    • Number of images displayed per product

    • Clerk

    • Up to 2

    • Hello Retail

    • Up to 2

    • M:AI Search

    • 10+ (all)

    • ADVANCED FEATURES





    • ADVANCED FEATURES

    • Clerk


    • Hello Retail


    • M:AI Search


    • Keywords are highlighted when searching



    • Keywords are highlighted when searching

    • Clerk

    • Hello Retail


    • M:AI Search

    • AI: Displays several search suggestions



    • AI: Displays several search suggestions

    • Clerk

    • Hello Retail


    • M:AI Search

    • Clerk


    • Hello Retail

    • M:AI Search

    • AI: Autocomplete predictions on full keywords




    • AI: Autocomplete predictions on full keywords

    • Clerk


    • Hello Retail


    • M:AI Search

    • AI: Understands plural keywords (stemming)




    • AI: Understands plural keywords (stemming)

    • Clerk


    • Hello Retail


    • M:AI Search

    • AI: Typo tolerant


    • AI: Typo tolerant

    • Clerk

    • Hello Retail

    • M:AI Search

    • AI: Supports synonym keywords (manual + AI)


    • AI: Supports synonym keywords (manual + AI)

    • Clerk

    • Hello Retail

    • M:AI Search

    • Real-time updates, products are always up-to-date

    • Every 24 hours


    • Real-time updates, products are always up-to-date

    • Clerk

    • Hello Retail

    • Every 24 hours

    • M:AI Search

    • Supports Shopify and WooCommerce platforms


    • Supports Shopify and WooCommerce platforms

    • Clerk

    • Hello Retail

    • M:AI Search

    • Displays product variants as colored dots




    • Displays product variants as colored dots

    • Clerk


    • Hello Retail


    • M:AI Search

    • Displays product variants as thumbnail images




    • Displays product variants as thumbnail images

    • Clerk


    • Hello Retail


    • M:AI Search

    • PRICES & VOLUME





    • PRICES & VOLUME

    • Clerk


    • Hello Retail


    • M:AI Search


    • Number of markets (languages/currencies) included

    • 1

    • 1

    • 10


    • Number of markets (languages/currencies) included

    • Clerk

    • 1

    • Hello Retail

    • 1

    • M:AI Search

    • 10

    • Included volume, up to

    • 100.000 searches/month

    • 70.000 visitors/month

    • 100.000 searches/month


    • Included volume, up to

    • Clerk

    • 100.000 searches/month

    • Hello Retail

    • 70.000 visitors/month

    • M:AI Search

    • 100.000 searches/month

    • Startup fee

    • $0

    • $0

    • $0


    • Startup fee

    • Clerk

    • $0

    • Hello Retail

    • $0

    • M:AI Search

    • $0

    • Subscription price

    • $579 / mo

    • $635 / mo

    • $399 / mo


    • Subscription price

    • Clerk

    • $579 / mo

    • Hello Retail

    • $635 / mo

    • M:AI Search

    • $399 / mo

This comparison examines two distinct e-commerce sites from each company.
There may be features we overlooked, and both features and pricing may have changed since this comparison was conducted.

Here’s a glimpse of M:AI Search

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