Comparison of lowest pricing vs. features
In July 2025, we evaluated three search and recommendation solutions tailored for small and medium-sized eCommerce stores in the Nordics. Here’s what we discovered.
AI Search
Comparison of lowest pricing
Clerk
Hello Retail
M:AI Search
Clerk
Clerk
Hello Retail
Hello Retail
M:AI Search
M:AI Search
STARTUP
Clerk
Hello Retail
M:AI Search
STARTUP
SEARCH ENGINE
SEARCH ENGINE
Clerk
Hello Retail
M:AI Search
Top bar: Newest or bestsellers
✔
✔
Top bar: Newest or bestsellers
Clerk
Hello Retail
✔
M:AI Search
✔
Display product stock statuses
✔
✔
Display product stock statuses
Clerk
Hello Retail
✔
M:AI Search
✔
Fullscreen search
Sometimes
✔
✔
Fullscreen search
Clerk
Sometimes
Hello Retail
✔
M:AI Search
✔
Newest arrivals or popular products
✔
✔
✔
Newest arrivals or popular products
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Searches for products, brands and categories
✔
✔
✔
Searches for products, brands and categories
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Searches for a portion of a word
✔
✔
✔
Searches for a portion of a word
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Images displayed per product
Up to 2
Up to 2
Up to 2
Images displayed per product
Clerk
Up to 2
Hello Retail
Up to 2
M:AI Search
Up to 2
ADVANCED FEATURES
ADVANCED FEATURES
Clerk
Hello Retail
M:AI Search
AI: Autocomplete predictions on full keywords
✔
AI: Autocomplete predictions on full keywords
Clerk
Hello Retail
M:AI Search
✔
Display product variants as colored dots
On mouse-over
Display product variants as colored dots
Clerk
Hello Retail
M:AI Search
On mouse-over
✔
(In Business)
AI: Several search suggestions
✔
(In Premium)
AI: Several search suggestions
Clerk
✔
Hello Retail
M:AI Search
(In Premium)
AI: Typo tolerant
✔
✔
✔
AI: Typo tolerant
Clerk
✔
Hello Retail
✔
M:AI Search
✔
Real-time product updates
✔
Every 24 hours
✔
Real-time product updates
Clerk
✔
Hello Retail
Every 24 hours
M:AI Search
✔
Supports Shopify and WooCommerce platforms
✔
✔
✔
Supports Shopify and WooCommerce platforms
Clerk
✔
Hello Retail
✔
M:AI Search
✔
PRICES & VOLUME
PRICES & VOLUME
Clerk
Hello Retail
M:AI Search
Markets included (languages / currencies)
1
1
1
Markets included (languages / currencies)
Clerk
1
Hello Retail
1
M:AI Search
1
Included volume, up to
10,000 searches/mo
70,000 visitors/mo
20,000 searches/mo
Included volume, up to
Clerk
10,000 searches/mo
Hello Retail
70,000 visitors/mo
M:AI Search
20,000 searches/mo
Startup fee
$0
$0
$0
Startup fee
Clerk
$0
Hello Retail
$0
M:AI Search
$0
Subscription price
$119 / mo
$630 / mo
$129 / mo
Subscription price
Clerk
$119 / mo
Hello Retail
$630 / mo
M:AI Search
$129 / mo
AI Recommendations
Comparison of lowest pricing
Clerk
Hello Retail
M:AI Rec.
Clerk
Clerk
Hello Retail
Hello Retail
M:AI Rec.
M:AI Rec.
STARTUP
Clerk
Hello Retail
M:AI Rec.
STARTUP
RECOMMENDATION ENGINE
RECOMMENDATION ENGINE
Clerk
Hello Retail
M:AI Rec.
Display product stock statuses
✔
Display product stock statuses
Clerk
Hello Retail
M:AI Rec.
✔
AI: Popular right now
✔
✔
✔
AI: Popular right now
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
AI: Recommended for you
✔
✔
✔
AI: Recommended for you
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
Start page, Collection page and Product page recommendations
✔
✔
✔
Start page, Collection page and Product page recommendations
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
Newest product arrivals
✔
✔
✔
Newest product arrivals
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
Images displayed per product
Up to 2
Up to 2
Up to 2
Images displayed per product
Clerk
Up to 2
Hello Retail
Up to 2
M:AI Rec.
Up to 2
ADVANCED FEATURES
ADVANCED FEATURES
Clerk
Hello Retail
M:AI Rec.
Display product variants as colored dots
✔
Display product variants as colored dots
Clerk
Hello Retail
M:AI Rec.
✔
AI: Boost specific products, brands, collections
✔
(In Premium)
AI: Boost specific products, brands, collections
Clerk
Hello Retail
✔
M:AI Rec.
(In Premium)
Product filters based on pricing range
✔
(In Premium)
Product filters based on pricing range
Clerk
Hello Retail
✔
M:AI Rec.
(In Premium)
Real-time product updates
✔
Every 24 hours
✔
Real-time product updates
Clerk
✔
Hello Retail
Every 24 hours
M:AI Rec.
✔
Supports Shopify and WooCommerce platforms
✔
✔
✔
Supports Shopify and WooCommerce platforms
Clerk
✔
Hello Retail
✔
M:AI Rec.
✔
PRICES & VOLUME
PRICES & VOLUME
Clerk
Hello Retail
M:AI Rec.
Markets included (languages / currencies)
1
1
1
Markets included (languages / currencies)
Clerk
1
Hello Retail
1
M:AI Rec.
1
Included volume, up to
100,000 rec./mo
200,000 visitors/mo
150,000 rec./mo
Included volume, up to
Clerk
100,000 rec./mo
Hello Retail
200,000 visitors/mo
M:AI Rec.
150,000 rec./mo
Startup fee
$0
$0
$0
Startup fee
Clerk
$0
Hello Retail
$0
M:AI Rec.
$0
Subscription price
$119 / mo
$630 / mo
$129 / mo
Subscription price
Clerk
$119 / mo
Hello Retail
$630 / mo
M:AI Rec.
$129 / mo